The Yes Mum

Last week I took me and my Inner Goddess on an adventure. I’d booked us a ticket to see the brilliant Hollie De Cruz, of the ‘yesmum’ cards, at the twinkly, shimmery Family Store in Bruton, Somerset. A thing of myths and legends and wonderful, amazing people.

Escaping the children, school run, lunch boxes and daggers being sent my way by a number of friends in my circle (all dead jealous and at work) I set off in the dark, the gorgeous stars and half moon my only companions as I dallied my way down to Somerset. So out of the ordinary was this that I actually enjoyed navigating the centre of Bristol in rush hour, listening to the radio rather than Little Mix or Mr Tumble, and generally had a lovely time before I’d even got there. I was able to admire the sun rising over the hills, the dusting of snow as I approached the West Country, eat when I was hungry and drink copious amounts of coffee without fear of my exaggerated adrenaline misfiring at any small child nearby.

In my usual style I arrive +.0010 GMT (perpetually ten minutes late) a little bit nervous and needing a wee. I was greeted like an old friend, given a sticker and pointed in the direction of yet more coffee. The room was filled with women all chatting, some with their little ones and some without but the over all tone of the room was friendly and welcoming.

Hollie was talking about her YesMum cards – these are cards with little positive affirmations on them. The idea that they are like a little fist bump for those times when you need a little pick me up. She talked about where the idea came from, how the concept started (from her hypnobirthing business clients) and then talked us through creating our own. I had been given a pack of her cards during my third pregancy by another bestie, this one rescues me in moments of inner turmoil rather than fashion disasters, and they were a real turning point.

As a bit of a worrier (erm understatement alert) and a tendency to pessimism I used these cards each morning to quiet my inner demons. You know, those thoughts and that voice in your head that tells you how crap you are and how terrible everything is going to be. ‘The Shitty Committee’ they call in in LoveProjectLove. I would pick a card and repeat the affirmation either out loud or in my head over and over while I had my morning shower. They say things like – “I do not need to compare myself to anyone else”, “I am a great mother” and my favourite “I have enough, I do enough and I am enough”. The power of these little cards and repeating these positive statements is astounding.  . Hollie described how we all have conscious and sub-conscious minds so even if we consciously think this is a ludicrous idea and you can’t let yourself believe what you are saying, your subconscious mind gets re-wired anyway. Whether your believe it or not. It is powerful stuff and really really simple.

Hollie helped us to come up with our own bespoke, personalised cards to take away, ones that fitted into certain areas of our lives. All the time being so supportive, sweet and positive. She even wrote a little message on the back of one for me… I think I have a new girl crush. Several in actual fact. This room was filled with incredibly successful women, and they exuded a sense of calm, happiness and acceptance. There was not a single defensive, competitive or judgmental moment. No narky comments or passive aggressive put downs. It felt like a breath of fresh air.

Our world is changing thick and fast and it made me think about the kind of women I want our girls to be and the kind of man I want our son to be. These women are shining examples of the raise them up not tear them down school of thought. We are all doing our best, we are all battling with our own demons, lets realise that and offer each other a little compassion and kindness and a virtual fist bump when we need it most.

You can check out The Family Store here and the yes mum cards here



Published by Emma Caddick

Female Centered Living, Yoga and Meditation Teacher.

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